Last Update :12/11/2008

Honours Golf Adds Craft Farms to its Portfolio

December 10, 2008 - Birmingham, AL - Honours Golf Company announced today that it has purchased Craft Farms Golf Resort in Gulf Shores, Alabama.  The transaction includes two 18-hole championship golf courses – Cotton Creek Golf Club and Cypress Bend Golf Course.  Honours Golf currently owns and manages two other golf courses in the local area - Peninsula Golf and Racquet Club located in Gulf Shores, Alabama and Rock Creek Golf Club located in Fairhope, Alabama.  Craft Farms will be the thirteenth golf facility owned and/or managed by Honours Golf.

“We seek to align with golf courses that share our common vision for quality and our passion for golf,” stated Honours Golf CEO, Bob Barrett. “The Craft Family has built and established a solid reputation for two of the finest courses along the Gulf Coast.  And, the location provides us the opportunity to offer a variety of premier golf experiences and golf packages to local golfers and visitors to the Gulf Shores area.  The combination of these traits makes Craft Farms the perfect complement to our growing portfolio.” 

 Craft Farms Golf Resort was originally established in 1987 by the Craft Family.  It features Alabama's only Arnold Palmer Signature Design Courses – Cotton Creek Golf Club and Cypress Bend Golf Course.  The concept of the golf courses was initiated by R.C. Craft who intended to use part of his sod farm land to build a golf course. He and his son, Robert Craft, sought out golf legend, Arnold Palmer, to build their golf course and help put Gulf Shores on the map as one of the nation’s best golfing destinations. 

 Cotton Creek, the first Palmer designed course, offers a traditional layout with tree-lined rolling fairways, large undulating greens, and well-positioned bunkers.  This golf course offers numerous risk/reward opportunities; however, it can be quite challenging at times with over 7,000 yards to play from the tips.  Cotton Creek has been host to numerous tournaments including Alabama’s State Amateur. 

Rated 4 ½ stars by Golf Digest, Cypress Bend offers a dramatically different golfing experience than its sister course.  As the newer of the two Palmer courses, it features a more forgiving resort-style layout with wide fairways, vast landing areas, large undulating greens and a unique system of lakes that comes into play on every hole. 

 At the center of Craft Farms is the Cotton Creek Clubhouse which is reminiscent of the coastal and plantation style homes of the South.  Overlooking the 18th hole and lake, this 20,000 square foot building features the Palmer Dining Room, the Cotton Creek Grill and Craft Farms Lounge.  It also provides a 2,000 square foot meeting room and a board room that can accommodate up to 20 people.  In addition, Craft Farm offers a full service golf shop, locker rooms, and resort-style swimming pool.  Onsite accommodations are available at the Cypress Point Condominiums and the 90-room Courtyard by Marriott.

 For more information regarding Craft Farms call (251) 968-7500.

 Photos: Available upon request.

 About Honours Golf Company
Honours Golf is the leading golf course and club management company in the Southeast with corporate offices in Birmingham, Alabama and Atlanta, Georgia.  We currently operate thirteen award-winning golf properties including the World Golf Village; Limestone Springs Golf Club; FarmLinks Golf Club and Kelly Plantation Golf Club.  Our mission is to create memorable golf experiences for every member and guest, by delivering superior course conditioning and unsurpassed customer service with quality, pride and passion.  We plan to grow the Honours Golf brand through management contracts, development partnerships and whole ownerships.  For more information, visit or call (866) HONOURS.


Contact Information:
Kelly Newman
Director of Marketing
Honours Golf Company
(Ph) 205.298.0001
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