Last Update :3/15/2009

Honours Golf Appoints Chad Leonard as General Manager of Craft Farms in Gulf Shores, Alabama

March 26, 2009 - Birmingham, AL – Honours Golf Company has announced that Chad Leonard will serve as general manager of Craft Farms in Gulf Shores, Alabama. Honours Golf  purchased the 36-hole, Arnold Palmer-designed golf facility in December, 2008.

Prior to being appointed as general manager at Craft Farms, Leonard served as general manager of Rock Creek Golf Club, another Honours facility located in Fairhope, Alabama.  

“His talent for leadership, customer service acumen, and business development skills make him the perfect candidate for this job. Chad is well-versed in club operations and will ensure the continuation of  the fine reputation and service that Craft Farms has always offered, as well as bringing fresh ideas to the club,” said Bob Barrett, chief executive officer of Honours Golf.  

Leonard, a native of Washington, D.C., graduated in 1996 from The Citadel (the Military College of South Carolina) where he earned a bachelor of science degree in business administration.  He brings more than 10 years of experience in golf and real estate to the Craft Farms management team.

Leonard’s experience includes serving as general manager of  Honours Golf’s Rock Creek Golf Club in Fairhope, Alabama since October, 2007. Before joining Rock Creek, Leonard served as the assistant general manager for the Ginn Company’s Belvidere Club and Resort in Charleston, South Carolina.  Prior to that, he served as general manager for Ginn Company’s RiverTowne Country Club, which received the “South Carolina Golf Course of the Year” award, and also as general manager for Greenfield Partner’s Patriots Point Links located in Charleston, South Carolina. 

Leonard will continue to manage Rock Creek Golf Club as well as lead business development activities and oversee the day-to-day operations of Craft Farms. 

About Craft Farms

Originally established in 1987 by the Craft family, Craft Farms features Alabama's only Arnold Palmer Signature Design Courses – Cotton Creek Golf Course and Cypress Bend Golf Course.  The concept of the golf courses was initiated by R.C. Craft, who envisioned using part of his sod farmland to build a golf course. He and his son, Robert Craft, sought out golf legend Arnold Palmer to build two courses and establish Gulf Shores as a leading golf destination.

Cotton Creek, the first Palmer-designed course, offers a traditional layout with tree-lined rolling fairways, large undulating greens, and well-positioned bunkers.  This golf course offers numerous risk/reward opportunities, and can be quite challenging with more than 7,000 yards to play from the tips.  Cotton Creek has been host to numerous tournaments, including the Alabama State Amateur golf tournament.

Rated 4 ½ stars by Golf Digest, Cypress Bend, Craft Farms’ second golf course, offers a dramatically different golfing experience than its sister course.  As the newer of the two Palmer courses, it features a more forgiving resort-style layout with wide fairways, vast landing areas, large rolling greens and a unique system of lakes that comes into play on every hole.

Central to the Craft Farms facility is the 20,000-square-foot Cotton Creek Clubhouse, reminiscent of plantation-style southern homes.    In addition, Craft Farms offers meeting rooms, dining facilities, a golf shop, locker rooms, a resort-style swimming pool and on-site accommodations.  

For more information regarding Craft Farms call (251) 968-7500 or visit

 Photos: Available upon request.



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